Our Client is a well-developed bakery in Kenya and they are seeking to recruit a passionate Marketing Executive to support their growth plan, they are interested in an innovative marketer who can translate the brand’s vision into a marketing plan that meets the needs of their target market. If you live and breathe marketing and have a flair for marketing food products, we need to talk.
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door and own their implementation.
- Grow business-to-business customer base by exploring new markets.
- Oversee designing and production of marketing materials, both online and offline.
- Measure and report on the performance of marketing campaigns.
- Generate ideas for valuable and engaging content for our website and social media platforms that attracts and converts our target groups to customers.
- Responsible for identifying and executing opportunities to improve our search rank for key terms at the top, middle, and bottom (branded) of our marketing funnel.
- Visit outlets to evaluate implementation of marketing activities and outlet image in line with brand identity.
- Event marketing: Actively source for participation in strategic events geared towards promoting brand awareness in targeted audience/ platforms.
- Advise and coordinate with the advertising agency and other stakeholders to produce relevant content that meets the needs of both BBROOD and our audience.
- Conduct regular surveys on customer service and satisfaction and give recommendations for improvement.
- Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
- Must have affinity for food and flair for marketing food products.
- Demonstrable experience in a similar role together with a learning attitude.
- Proven experience in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate consumption.
- Ability to sell bakery products to other businesses.
- Excellent written and oral communication skills with a love for great copy and witty communication.
- Good experience with data-driven SEO analysis and optimization.
- BA/BSC degree in Marketing from a recognised institution.
- Membership to a professional body such as MSK.
Application Deadline is 30th June 2021
Method of Application